There’s almost an Amazon-esque menu of options. At Marketplace, you log into a single platform. It’s almost a full time job just to get out orders. With another wholesaler, maybe you have to call, or email, or use an online ordering system.
You might have one person that shows up Wednesdays at lunch and takes your order on pen and paper. “The individuals across those eight relationships might have varying degrees of technology in their workflow. “Currently, as a retailer trying to stock your shelves, you might interact with two different wholesalers and six different local breweries,” says Burke. New EVP of Operations Kevin Burke offers a scenario in which the new Untappd Marketplace will be used. “But the retailer’s time is more valuable than that.” “If you’re a retailer with decent craft offerings, your ordering system is pretty fragmented,” says Smith. Untappd’s newest product - Untappd Marketplace - aims to “seamlessly string together the three-tier system of alcohol distribution with software solutions,” according to Smith. A screenshot from the Untappd Marketplace web platform.
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